Fashion fades, only style remains the same” - COCO CHANEL
Dress 1 : I finished the construction of my 1st dress today, I am still waiting on my fringing to be delivered so when I receive my fringing I will add my necklace detail to the dress and also finish it off with lining and gold zip. I am so pleased with the outcome of this dress so far.
PORTFOILO INSPRATION IDEAS
I came across these lovely page layouts in some of the magazines that i got at London Fashion Week. They all look very professional and i want my portfolio to have these kind of layouts.
FINAL MAJOR PROJECT BRIEF
This collection will be based on the 1940’s power dressing and the structure of art deco to help you form constructed garments for your collections.
· You will need to research trends forecasting and designers to ensure your designs are within trends of AW12
· Research high street trends and garments to enable you to understand and have the knowledge of garment construction and production.
· Think about fastenings, embellishment, finishing of garments, labels etc.
- SEASON: Autumn / Winter 2012.
- MOOD / LOOK: This will be a dark and strong collection taking elements from 1940’s power dressing and art deco, it needs to show structure, power and strength within each outfit that will have an impact on people’s perception, using fringing in different scales throughout the collection.
- AIMED AT: Higher end high street stores for women aged between 18-35 yrs who live, sleep and dream fashion.
- CUSTOMERS: Topshop, River Island, Lipsy, ASOS, Diesel, Oasis, Republic, All Saints, DKNY, French Connection.
- TECHNIQUES/PROCESS: The processes used will be construction and slight embroidery.
- NUMBER / TYPE OF GARMENTS: To produce a strong collection that will consist of 6 outfits ranging from Dresses, short, tops, legging, trouser, jacket and a cape.
- COLOUR: My colour story is strong and dark to have more of an impact on garments and construction.
- FABRIC: Mixture of Sheer Black Fabrics (Satin Silk, Power netting, soft organza and lycra)
Today I went to London to Goldhawk Road and brought 20 metres of black silk satin for most of my garments, 2 metres of black satin lycra for my leggings. I made sure I got most of my fabrics today so i can make my 1st 2 outfits for GFW photoshoot and our photoshoot. I will need to go up to London in a couple of weeks to get fabric for my cape and also soft power netting for my garment. I also visited New Trimmings in Oxford Street, London to source dip dyed fringing and trims. I manage to find cream and black dip dyed fringing but only 30cm long and I need my fringing to be 1metre long so they are getting it made in china for me and hopefully will arrive next week.
Fabric Samples
PHOTOSHOOT INSPIRATION
I love how the 1st photoshoot is set in a main city with structured buildings maybe London, this would really work with my collection but I think it would be hard to find a location. The 2nd photoshoot is brilliant it gives you both locations as I would want mine in a studio really professional. A structured photoshoot affect by editing at the side of the photo, great inspiration for my personal photoshoot.

